In an episode of The Ground Up Show by Matt D’Avella, he and Greg McKeon are talking about journaling. They mentioned how people would buy books and then write page long journal entries off the bat. By the second day, they don’t feel like writing as much as they previously had and put it off. By the third day, they have two days of journaling to make up for and at that point, they’ve all but given up on maintaining a journal. By doing way too much when starting off, they set their expectations for the following iterations too high.